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Amazon Prime Day Muted

Amazon Scales the Igbo Apprentice System in America via Amazon Delivery  Program - Tekedia

Amazon Prime Day seems muted as choices abound for shoppers. Yet, it is still a huge success at $11 billion.

Amazon's 48-hour Prime Day shopping event ended Tuesday and sales — estimated to have topped $11 billion — grew at a much slower pace than in years past. Adobe Analytics estimates Amazon saw 6.1% growth compared with last year's mid-October Prime Day event, which was by contrast a whopping 45.2% increase from 2019's Prime Day. The e-commerce giant said third-party sellers, for the second year in a row, saw bigger growth than its first-party retailers. CNBC further noted Amazon's post-Prime Day publicity was "muted" and lacked "sales superlatives" that it's used to describe results in the past.

On one hand we can call it the Mackenzie effect- allowing the money get to other people hands.  One could see this as divorce regrets.

On the another, we could see this as a display of smartness by the leadership of Bezos, they now understand better that over time the regulative crackdown rocking Big-Tech across diverse geography would stay longer and have severe impact if incumbent don't learn to "loss a battle for the war". Simply put, as in the writing of Robert Greene's 48 Laws of Power, “Damper your brightness”.

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With antitrust hitting hard in China and firms like DIDI boycott IPO listing in Beijing for NYSE, I expect many other seek ways to level the playing ground for shared prosperity- ISA rocks! - whilst they stay low profile- a lesson from the big mouth of Alibaba’s founder Jack Ma.