Amazon is rising as a big advertising ecosystem
Amazon is rising as a big advertising ecosystem, reports LinkedIn News: "Google and Meta have ruled digital advertising for years, but their firm grip on the industry may be loosening, Axios reports. In 2022, the tech giants will bring in just over 48% of all U.S. digital ad revenue — an imposing number, but a marked decline from their peak of almost 55% in 2017, according to Insider Intelligence data. E-commerce companies are grabbing a bigger slice of the market, and Amazon alone could nab nearly 13% in 2024. TikTok and streamers, including Disney's Hulu, are also emerging as a threat."
I have written about this in the past.
Amazon has another double play – advertising on its one oasis’s ecommerce. We had formulated the one oasis strategy (PDF) on Amazon with AWS(Amazon Web Services) which was initially built to improve the ecommerce business before it became a money maker itself. Today, Amazon is growing a serious advertising business which will become a Fortune 500 company soon if it were a separate company.