Quote from Ndubuisi Ekekwe on April 3, 2019, 8:25 PM

With Diamond Bank now part of Access Bank, you can still access diamond when you visit Access. Everywhere you do, always diamond – when the diamond is open [notice how they cut it like Apple's logo], access happens. Nice logo, generally.

Taking a business from the level of a company to a recognisable brand is always the desire of most business owners. However, experiences over the years have shown that starting a business is easier compared to growing it into an admirable brand. That explains why it is easier to companies while statistics of successful brands are minimal. This notwithstanding, a recognisable and loved brand is one of the most valuable assets a company owns.