$53 vs $4 Per User
Note where the money is as you build: finding a way to build for the US and Europe in a full digital playbook, even from Africa, will deliver a huge reward. We are having huge traffic in Africa but most do not translate to money. That is why most newspapers in Nigeria have put so many junks as adverts for nothing. The castle remains across the Atlantic.
'The U.S. and the E.U. are important for tech because that’s where the money is—not only for the venture capital, but also for customers. There’s a reason you never read a gushing note from a Wall Street analyst about the 24% increase in Facebook’s daily users in the “Rest of World” category, like what they’ve seen over the last two years. In the U.S. and Canada, the social network made about $53 per user during the most recent quarter. Elsewhere, it was as low as $3 or $4. ' (Fortune newsletter)