Luxury automaker Ferrari announced a 10% price increase on several of its models following President Donald Trump’s decision to impose a 25% tariff on imported cars. The move, which takes effect after April 1, could add as much as $50,000 to the price of a typical Ferrari, with the most exclusive models seeing increases of over $350,000.
Trump’s latest tariff escalation has drawn sharp criticism from financial analysts, with Gary Black, investment adviser and managing partner at The Future Fund, warning that the move could worsen economic conditions.
“Trump (aka Tariff Man) found further ways to push the economy into recession today (Thursday), signing a proclamation to implement a 25% tariff on auto imports, expanding a trade war designed to bring more manufacturing jobs to the U.S. and setting the stage for an even broader push on levies next week,” Black said.
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Many car brands with factories in the US, including Tesla, are expected to be impacted by the tariff, due to the import of raw materials from targeted countries.
Ferrari’s Price Hikes: What Buyers Should Expect
In a statement released Thursday, Ferrari confirmed that prices will remain unchanged for all vehicles imported before April 2. However, for cars arriving afterward, the Ferrari 296, SF90, and Roma will maintain their current pricing, while other models will see substantial hikes.
The Purosangue SUV, which starts at $430,000, will now cost an additional $43,000, while the limited-edition F80, priced at over $3.5 million, will see a $350,000+ increase due to tariff-related adjustments.
Will Tariffs Affect Ferrari Sales?
While Trump argues that the tariffs will encourage automakers to build cars in the U.S., Ferrari—like many other foreign luxury car manufacturers—produces all its vehicles in Maranello, Italy, and has no U.S.-based production. Despite the added costs, Ferrari’s business model, which relies on exclusivity and high demand, is unlikely to see an immediate drop in sales.
With a one-year waiting list for most Ferrari models, the company remains in a strong market position, even with rising prices. However, the tariff policy could have broader implications for the luxury auto sector and global trade relations.
Ferrari CEO Benedetto Vigna, in a recent interview with CNBC, acknowledged the wealth of Ferrari customers but insisted the company must be cautious about passing on too much of the tariff burden.
“When we look at the client, we consider that these people, to buy a Ferrari, they have to work,” Vigna said. “We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.”
Ferrari reaffirmed its financial targets for 2025 but warned that the tariffs pose a potential risk of 50 basis points on its profit margins. Following the announcement, Ferrari’s stock saw slight gains, while shares of the U.S. “Big Three” automakers—General Motors, Ford, and Stellantis—trended lower.
Trump’s tariff decision is expected to have ripple effects across the global auto industry, particularly as speculation grows that further trade restrictions could be introduced in the coming weeks. Meanwhile, Ferrari is preparing to launch its first all-electric model in October, a milestone that could shift its pricing strategy amid increasing regulatory pressures.