American multinational conglomerate holding company focused on transportation, e-commerce, and business services, FedEx, has announced plans to launch a new e-commerce platform called “fdx”, as it looks to rival Amazon.
Recall that in 2019, FedEx ended its ground-delivery contract with Amazon, which it disclosed that the change was consistent with its strategy to focus on the broader e-commerce market.
The company recently stated that the soon-to-be-launched e-commerce platform will be launched this autumn, with the aim to help businesses manage their supply chain, sell to customers, and manage deliveries.
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Speaking on the launch of the platform, President and CEO of FedEx, Raj Subramaniam said,
“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day.
“Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence,”
The fdx rollout this fall will also include additional digital capabilities, such as the integration of real-time FedEx network insights into order management systems. Currently, it is available for private preview for businesses, who can request access to it.
According to the company, fdx will share estimated delivery dates and time window updates throughout the shopping experience on product pages, in a cart, and at checkout to increase delivery transparency and encourage conversion. Furthermore, users will be able to see shipments in near real-time to make informed decisions and manage risk through FedEx Surround.
Also, the platform will streamline, configure, and manage digital front-end return experiences, data exchange, and physical transportation for returns in one platform, integrating real-time FedEx network insights into order management systems. This will help surface optimal shipping routes and speeds for more efficient, cost-effective deliveries, according to FedEx.
FedEx, with an annual revenue of $88 billion, continues to focus on innovation and digital solutions while maintaining its commitment to safety, ethical standards, and community needs. The company, which operates with a vision of carbon-neutral operations by 2040, is recognized globally for its reliable transportation, e-commerce, and business services.
In an analysis carried out on e-commerce trends in 2022, the company stated that both Small and Medium-sized Enterprises (SMEs) and consumers agree that there’s room for further growth in the already booming e-commerce sector.
With an expanded portfolio specially developed for e-commerce businesses, FedEx is well-positioned to support the changing expectations of consumers and the continuation of e-commerce growth.