The Elon Musk’s grand unification has started: “X, formerly known as Twitter, is making a leap into hiring – following the release of the XHiring Beta that allows verified companies to advertise vacancies on the microblogging platform. The move, which underscores X’s expansion as everything app, is expected to present competition to LinkedIn.”
Good People, I dropped one postulation which I have called Fintechnolization, a construct that every digital platform must have a stable maturity state which includes offering financial services. Twitter (not interested in using X) could become an operating system when it unifies everything around a payment tool.
Fintechnolization is a term that refers to the idea that every digital platform should offer a fintech solution. Fintech, or financial technology, is the use of technology to deliver financial services. Fintech companies use technology to change how consumers interact with the financial industry. They often expand access to financial products, lower fees, and provide faster, more personalized service.
Fintech companies use innovative technologies to offer new and improved financial products and services. They often use AI, big data, and encrypted blockchain technology to facilitate highly secure transactions. Fintech has opened new avenues in crucial sectors such as cross-border transfers and government-to-individual payments. Fintech is having a major impact on the banking sector. Traditional banks are being challenged to adapt or risk being left behind. Fintech companies offer data analytics and insights that allow banks to gain valuable customer insights and increase efficiency in their operations.
Remember, the Igbo Nation summarized everything in the world as a market [“uwa bu ahia”], and if the world is a market, you already know what is needed: payment. Over the next few quarters, Musk and team will add the accelerants before that payment arrives. Yes, a massive disintermediation is coming in the digital universe, and Twitter has a future, as I have noted many times.
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In his explanation of the feature’s mechanism, Adrian Carbone, the Product Manager at X, said that candidates will interact directly with the company’s applicant tracking system. There are strategies in motion to delve into the possibility of directly managing applicants on X’s platform, a prospect that could be particularly advantageous for smaller companies that might not have a fully developed ATS in place.
Currently, under the XHiring feature, your X profile is not automatically linked to job applications. X’s objective is to create an option for users to integrate their profiles into their applications, should they wish to do so. This allows a user, for instance, to utilize their X profile to exhibit work samples, such as a designer’s portfolio or engineering projects.
Comment on Feed
Comment 1: The success of this venture hinges on several factors, such as the adoption rate among companies and job seekers, the effectiveness of the platform’s job matching and application management tools, and the seamless integration with Twitter’s user experience. However, competing with specialized platforms like LinkedIn for professional networking and job search poses a challenge. Despite LinkedIn’s established reputation in these areas, Twitter’s approach must differentiate itself and overcome any potential limitations to attract job advertisers and seekers. It’s important to note that the success of this venture is not solely dependent on the concept. Execution, user feedback, market trends, and the overall business strategy of the company also play a critical role.
Comment 2: User experience will determine how far the hiring feature goes, people would like to see what it does better than LinkedIn and others. When all the cooking is done, perhaps X will become the most important platform out there, for now it’s still a bunch of probabilities.
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