Eden Life, Africa’s first home services app for scheduling food, laundry, and cleaning services, has announced the launch of Eden marketplace, an e-commerce platform as it aims to diversify its product offerings and capture a larger market share.
According to the Head of Marketing at Eden Life, Deji Adeleye, he said the company seeks to drastically improve the quality of life by scaling its vision across Africa through the new e-commerce marketplace.
The freshly introduced Eden Marketplace will encompass a diverse array of categories, incorporating groceries, pharmaceuticals, electronics, and beauty products.
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These will be supplementing its existing services such as laundry, cleaning, and the recently inaugurated Homemade on-demand food delivery service. Eden Life’s strategic foray into the e-commerce space places it in direct competition with industry giants like Jumia and Konga.
Announcing the launch of the marketplace, the company said,
“Our rebrand signifies our evolution and dedication to improving the quality of your life, while Eden marketplace takes that commitment to the next level, allowing other dedicated vendors to leverage on the infrastructure we’ve built over the years, allowing our customers to flourish conveniently get more done”.
Eden Life’s entry into the e-commerce space signifies a strategic move to broaden its services from home services to a larger retail market, offering vendors and small businesses in various sectors a platform to sell their products.
The company will compete with other e-commerce giants in Nigeria which include Jumia and Konga, with the aspiration to also capture a significant share of the market.
Eden Life will charge a commission on the sales made on its marketplace, betting on a wide range of vendors and customers who get onboarded.
Recall that the startup had initially ventured into the e-commerce space, and was faced with logistical challenges during a flash promotion for its quick-service restaurant in July. This saw the company discontinue its online platforms due to unexpected demand, emphasizing the need for an efficient logistics model.
However, following its re-entry into the sector, the company said it has learned from its previous experience and will work with more delivery partners to fulfill food and non-food orders on its new e-commerce platform, where order volume could soar to tens of thousands if the service gets off the ground.
Eden Life’s Brand Manager, Olumide Yomi-Omolayo said,
“We’ve partnered with specific fleets and businesses, and we’re growing our database of riders and delivery services in order to ensure that our customers get their orders by the time they need them.”
The rebranding symbolizes the company’s evolution and its commitment to enhancing life quality tenfold, with the new Eden Marketplace extending the company’s infrastructure to empower vendors and customers alike. This move will also diversify the startup’s offerings which can help them attract a broader audience and increase market share.