NFTs, or non-fungible tokens, are digital assets that represent unique and scarce items such as art, music, collectibles, and more. They have been gaining popularity and value in the past year, with some NFTs selling for millions of dollars. If you are looking for the latest and hottest NFTs, you might be surprised to find out that they are not on OpenSea, Rarible, or any other popular marketplace. They are actually at Walmart, the world’s largest retailer.
Walmart has recently launched its own NFT platform, where it offers exclusive digital collectibles from some of the most famous artists, celebrities, and brands. You can find NFTs from Beyoncé, LeBron James, Marvel, Star Wars, and more, all with Walmart’s guarantee of authenticity and quality.
But what is the next step for NFTs? How can they reach a wider audience and create more value for their creators and owners? One possible answer is E-commerce. E-commerce is the process of buying and selling goods and services online. It is a huge and growing market, with global e-commerce sales reaching $4.28 trillion in 2020, according to Statista. E-commerce offers convenience, variety, and accessibility to consumers, as well as lower costs, higher margins, and wider reach to sellers.
Tekedia Mini-MBA edition 16 (Feb 10 – May 3, 2025) opens registrations; register today for early bird discounts.
Tekedia AI in Business Masterclass opens registrations here.
Join Tekedia Capital Syndicate and invest in Africa’s finest startups here.
Some NFTs are already exploring the potential of e-commerce. For example, Beeple, the artist who sold an NFT for $69 million at Christie’s auction house, has launched a website called WeNew that sells NFTs of iconic moments in sports, music, art, and culture. The website also offers physical merchandise and experiences related to the NFTs, such as signed posters, tickets to events, and meet-and-greets with celebrities.
Another example is CryptoPunks, one of the first and most popular NFT projects that features 10,000 pixelated characters with different attributes and rarities. CryptoPunks has partnered with luxury fashion brand Dolce & Gabbana to create an exclusive collection of NFTs, and physical clothing inspired by the CryptoPunks universe. The collection will be sold on a new platform called UNXD that aims to bridge the gap between NFTs and luxury fashion.
These are just some of the ways that NFTs are trying to go the e-commerce way. By doing so, they can create more value for themselves and their communities, as well as attract new customers and fans who may not be familiar with or interested in NFTs. E-commerce can also help NFTs achieve more mainstream adoption and recognition, as well as foster more innovation and creativity in the digital space.
Walmart’s NFT platform is not just a place to buy and sell digital art. It is also a way to access exclusive experiences, rewards, and perks from the creators and partners of the NFTs. For example, if you buy a Beyoncé NFT, you might get a chance to attend a private concert, get a personalized video message, or receive a discount on her merchandise. If you buy a Star Wars NFT, you might get access to behind-the-scenes footage, early screenings, or special edition products.
Walmart’s NFT platform is also designed to be user-friendly and accessible to everyone. You don’t need to have a crypto wallet, pay high gas fees, or deal with complicated transactions. You can simply use your Walmart account, credit card, or gift card to buy and sell NFTs. You can also view and manage your NFT collection on Walmart’s website or app, where you can also display them in a virtual gallery or share them with your friends.
Walmart’s NFT platform is revolutionizing the NFT industry by bringing it to the mainstream and making it more affordable, convenient, and fun. If you want to join the NFT craze and own some of the most coveted digital assets in the world, head over to Walmart NFT and start browsing.
