Do Not Waste Time Starting B2C Ecommerce Business in Nigeria

The easiest way to waste money and destroy value in Nigeria is to start an ecommerce business with B2C model. As I have noted many years ago in a seminal piece in Harvard Business Review, making money on ecommerce in Africa would happen but would take a really long time. I do not expect any … Continue reading Do Not Waste Time Starting B2C Ecommerce Business in Nigeria