The ongoing technological revolution and digitization of things also has its tentacles spread to the field of Public Relations, generally impacting a paradigm shift and the development of new methodologies in the profession. Rashid Adebiyi (PhD), a communication expert and lecturer at Fountain University, co-authored a new book; “Handbook of Public Relations Case Studies”. Adebiyi … Continue reading Data is the oil of Digital Public Relations – An Interview with Dr Adebiyi, University Don