What is one creative way for a business to use Instagram Live?
Instagram Live is a feature where Instagram users can have a live video session with followers and customers. In addition to streaming your videos live, your users can interact with you instantly by commenting. You can add others to the video session as guests and have the option to make the recording available for replay.
Even though the numbers say that over 100 million people use the Instagram live feature daily, many business owners have not started exploiting the potential of this feature. It is not just a feature for coming online to laugh and make idle chitchat. If you are not using this feature in a way that affects your bottom line, you may be cheating yourself out of something huge. Of course, you can read about private Instagram viewer’s here.
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There are several ways businesses can use it, but here I will share one very creative way a company can use this feature.
Getting customer feedback
How can this work for your business?
1. Validation: Hearing other customers talk about their experience with your product may be all the validation your business needs to increase sales. People want to buy a product or service that others are buying already. Some companies already use the testimonial feature by attaching screenshots, but many customers will argue that such write-ups are made up. Having people speak live is having them validate your product. In these times where several many people get defrauded by online businesses, and Instagram live session like this could do much good to your business.
2. Replying and handling queries: Some businesses find themselves in a situation where a customer makes a post complaining about a wrong product, service, or delivery. And just like that, the position could go viral without anyone hearing your side of the story. The bigger your business, the more likely you cannot answer your Direct Messages fast enough. If, however, you had a live session where the customers can express themselves and get instant replies to their questions and solutions where applicable. I have seen a cosmetic vendor on Instagram do this and answer customers’ questions about their skin reactions to the product and other experiences.
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