What is your business Vision? And how does that Vision drive the Mission to it? It is easier to assemble the best to accomplish challenging tasks than to pursue something boring.
Indeed, you can recruit more talented people for a journey to the moon, than to go and dig a ground, because going to the moon is more challenging, and also more exciting. Think about it: nearly every kid will like to work for NASA over one tunnel-boring company because NASA inspires.
In this lecture, I will explain how crafting a winning Vision can help you to attract and retain the best, and in that process, you can win the market. Aspirational vision with a purpose built into it will activate all the necessary factors of production, from capital to labour, and beyond, at scale.
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“I want to organize the world’s information” is more inspiring than “I am building a website to store data”. I want “to build a digital human community for all people in the world” is better than “I am creating a website where people share photos and videos”.
What is your business vision? How can you create a great one? Join me tomorrow at Tekedia Mini-MBA Live as I teach on “Creating and Executing Strong Business Vision”.
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Register for Tekedia Mini-MBA (June 9 – Sept 6, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.
