Consumers are visitors, Customers are neighbors. Make your consumers become customers. The greatest companies go beyond having neighbors – they engineer FANS out of customers. When customers are fans, great moments arise and glory awaits.
Go beyond Needs and Expectations of customers to Perceptions of customers. Create and MAKE Fans of all for that brand.
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Only fans guarantee cult-like following, your brand does no wrongs in their eyes, any unpleasant experience is interpreted as a ‘minor discomfort’, so it means nothing!
Fans happily spend on your products/services, even when they are not making enough money, they still see it as moral obligation to send you money; you cannot beat that.
According to 7Up, the difference is clear…