If you want to understand how to #win customers in Nigeria and Africa, I have a book recommendation for you: “The Critical Pillars of Sales Excellence: How to Prospect, Sell and Win Customers” by Ferdinand Ibezim.
I have a room full of books – so many of them – but only a few get frequent attention. I want to thank our Tekedia Institute Faculty, Mr. Ibezim, for the book masterpiece which is now a companion. His course in our program is a moment for every learner.
If you are a consultant and you find it hard to be paid, go back to the 10th principles of selling (page 169) and learn from the book: “Do not present yourself as the beneficiary of the sale”. Yes, it is not a wise thing to present that proposal as Mr. Wazobia; Mr. Wazobia Limited is better. No human will hire Mr. Wazobia Limited and not pay the company even though they can do same on Mr. Wazobia.
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Get a copy here and learn from a zen-master of sales
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Register for Tekedia Mini-MBA (June 9 – Sept 6, 2025), and join Prof Ndubuisi Ekekwe and our global faculty; click here.