Rukevwe Toka MBA
I am a marketing management executive with over 8 years of experience in digital & data-driven marketing, strategic brand & market development, revenue & profit growth, and commercial leadership. I write to share forward-thinking perspectives on Marketing, Data & Leadership.
AUTHOR: Rukevwe Toka MBA
Consumer Apps: A Non-Intrusive And Direct Touchpoint between FMCGs And Consumers
I commenced my marketing career as a digital marketing executive in the music industry. Afterwards, I served at three technology start-ups, an established technology...
Identifying and Tracking the Metrics that Drive Business Impact on Digital
For the longest time, businesses have traditionally taken a spray and pray approach to marketing but in this digital age, enough data is already...