Ndubuisi Ekekwe
AUTHOR: Ndubuisi Ekekwe
Beyond Customer Need and Expectation, Perception is King of Market
We are used to hear organizations talk about meeting the needs of their customers. Need and want are major concepts in elementary economics. It...
Artisans Must Balance The Books
The boy was 11 years old when his father took him to live with a kinsman, a businessman with many shops in Lagos, Nigeria....
I Spoke With Former U.S. Vice President Al Gore
In a conversation, Feb 12, 2010, at TED 2010 in an early morning breakfast, I asked United States Senator & former VP Al Gore ...
After The Talk – “How to defeat aging”. What You Need To Know About...
Last year, I wrote Will Homo Sapiens Evolve to Bionics? originally for IEEE (that version requires subscription). It was very popular and was well...
Ideas from Tony Elumelu And What Every African Entrepreneur Must Learn From The Legend
Editor's Note: This piece was first published in Nkpuhe, our old blog, by our Founder, Dr Ekekwe. But we want to bring this to...