Ndubuisi Ekekwe
AUTHOR: Ndubuisi Ekekwe
Where Are Your Nigerian Customers?
The last time I visited Lagos, I spent good time in Oshodi market. I also took a bus to Yaba. I wanted to see...
Towards Super Asset-Light Ecommerce Startups in Africa
I have written many times that African ecommerce companies have some severe challenges which work against them when compared with ecommerce companies operating in...
The Valuation of Your Nigerian Startup
Since the piece on Afro-Unicorn appeared, many founders have reached out asking questions on valuations. I had noted that valuation is not a science...
Apple’s Formidable Challenge
Uber lost to Didi Chuxing in China. Facebook's WhatsApp is a tech generation behind the innovation of WeChat. DJI is peerless in civilian drone making....
The $25 Million Afro-Unicorns
In a piece in the Harvard Business Review last year, I noted the need for African entrepreneurs to calibrate their levels of enthusiasm as...