Maro Elias
Maro Elias is a Strategy Professional with deep tech expertise.
Contact : [email protected]
P.s: all views are mine and do not in any way represent the views of my employer.
AUTHOR: Maro Elias
Thoughts on Market Size and Market Classes
If you're a startup founder in Nigeria, you have two main objectives; one is how to create value, and two is how to extract...
Notes from my Transsion Holdings Case Study
So, I spent this week writing a case study on Transsion Holdings, how they became a billion dollar business, and how they've been able...
Notes From My Interswitch Case Study
So, I spent the weekend working on a case study on how Interswitch became a billion dollar business. The case study goes live soon,...
A Comprehensive Guide for Building a Billion Dollar Startup In Nigeria
There are two ways to achieve unicorn (being a billion dollar startup) status in any sane clime.
It's either you; create enough real value that...
A Product Marketing Guide (The Nigerian Version)
If you still believe that a Good Product will market itself, it's a sign that you have either never built a Product and had...