Maro Elias
Maro Elias is a Strategy Professional with deep tech expertise.
Contact : [email protected]
P.s: all views are mine and do not in any way represent the views of my employer.
AUTHOR: Maro Elias
Understanding Forward Integration
Every business chasing growth does one of three things; consolidate their present space (expanding their market share), integrate horizontally (getting into new businesses) or...
The Business Case For Building Mobile Apps in Nigeria
I'll start with this - do you really need a mobile application for your business? And do you know why you need one?
If you...
Growth And Scaling B2C Startups In Africa
Microsoft is my definition of what a great business should look like; well diversified product portfolio (Azure, Windows, Office Suite, Xbox etc.), organically grown...
Product Analysis: Bamboo
So, I spent a good part of my time last week driving, and some hours sitting in an auto shop with a panel beater...
Product Analysis : Paylink
My personal definition of what the ideal business looks like is Microsoft. Microsoft is a largely organic (only went public because they had to)...