Nnamdi O. Madichie is currently Professor of Marketing & Entrepreneurship at the University of Kigali. He is also Research Fellow at the Bloomsbury Institute in London. Professor Madichie is a Fellow of both the Chartered Institute of Marketing (FCIM) and the Chartered Management Institute (FCMI) — both of which demonstrate his recognition by UK professional bodies of international repute. He is also a Senior Fellow of the Higher Education Academy (SHEA) of England & Wales. He can be contacted at: [email protected]