Nnamdi Madichie
Nnamdi O. Madichie is currently Professor of Marketing & Entrepreneurship at the University of Kigali. He is also Research Fellow at the Bloomsbury Institute in London. Professor Madichie is a Fellow of both the Chartered Institute of Marketing (FCIM) and the Chartered Management Institute (FCMI) — both of which demonstrate his recognition by UK professional bodies of international repute. He is also a Senior Fellow of the Higher Education Academy (SHEA) of England & Wales. He can be contacted at: [email protected]
AUTHOR: Nnamdi Madichie
Why Nollywood Should Celebrate Prof. Françoise “Ijeoma” Ugochukwu
Setting the Scene
Yes, you might find it a bit hard to come across the name on Google Scholar, at least not in the manner...
What’s This Thing Called “Innovative Marketing”?
Although it is one of the youngest business and management sub-disciplines, marketing has taken on diverse trajectories from profit through non-profit and third sector.
Business...
Living Dangerously? “Accommodating” the Student Experience in British Universities
What’s this ‘hoopla’ about ‘student experience’ in “British” higher education? How is it defined? How should it be? Whose responsibility is it?
Too many questions,...
Time to get out of the “Woods” – Marketing of Nigerian Media & Entertainment
Prior to my paper on the Nigerian Movie industry in 2010, I drew inspiration from an interesting article entitled “Step Aside, L.A. and Bombay,...
Dodoma Wines Tanzania: I heard it from the Grapevine – Missionaries, Grapes and the...
When I first published a paper based on an evaluation of the impact of the country?of?origin effects on the consumption patterns of “made in” Nigeria...