As YouTube, Sarz Make Move To Train Upcoming Nigeria’s Producers, Songwriters

Sarz Academy has collaborated with YouTube Music to train emerging producers and songwriters in Nigeria in the 2022 Future Insiders programme.

The three-day training series included in YouTube’s Future Insiders programme will help up-and-coming producers and songwriters build their skills and abilities through hands-on training from famous music and industry leaders.

The Founder and Leader of the Sarz Academy, Osabuohien Osaretin explained the motive behind the academy while briefing newsmen.

He said, “We founded the Sarz Academy in 2015 to help creatives thrive in the creative and business of entertainment.”

“Our objective has always been to help turn the enormous potential that exists in the music creative space into genuine accomplishments. We recognize that, although many young Nigerians possess the necessary abilities for the industry, many are unable to create a successful music career owing to a lack of grasp of the business and production foundations.”

It could be recalled YouTube had earlier announced that a series of activities commemorating Africa Month would take place throughout the month of May, 2022.

The initiatives, including the Future Insiders’ workshop, are meant to bring attention to and show appreciation for the artists and other creative individuals who are moving Africa’s music business forward.

The YouTube’s Head of Music in Sub-Saharan Africa, Addy Awofisayo said, “We are delighted to be working with the Sarz Academy to present the Future Insiders programme.”

“At YouTube, we have always been committed to supporting the next generation of music creatives out of Africa, and we are thrilled at the opportunity to connect the impactful work of the YouTubeBlackVoices Fund with The Sarz Academy’s efforts to support the artistic aspirations of Nigerian music creatives.”

It’s noteworthy Future Insiders is a component of the Black Voices Fund’s Music Community Pillar, which provides possibilities for exposure and learning for young people all across the world.

Future Insiders has collaborated with community-oriented groups in New York, Los Angeles, the Bay Area, Rio de Janeiro, Houston, Atlanta, London, Lagos, Accra, and now Memphis.

In addition to technical production and business sessions, selected participants will access one-on-one sessions with YouTube to learn how to connect and use the platform to drive the best engagement, as well as learn about all the essential tips such as creating and developing their brands, self-marketing, building positive artist and producer relationships, and revenue streams to consider.

The #YouTubeBlack Voices Fund is a multi-year $100 million fund dedicated to amplifying and developing the voices of Black creators and artists and their stories.

Upcoming Nigeria’s artist, particularly songwriters, musicians and producers, are required to leverage this opportunity towards ensuring their respective talents are fully and duly showcased to the world.

The emerging artists of today’s world, or contemporary global society, are presently faced with much opportunities that could enable them to excel with ease even from the comfort of their bedrooms, unlike what the situation used to be in the past years when individuals in the creative industry had to go extra mile before their talents could be felt by their immediate society let alone the globe.

This is to say that any creative person, who truly desires to make an impact with his/her talent, will surely find a way without indulging in much strenuous activity. This is the reason it’s currently observed that talented young ones of tender age bracket in Nigeria and beyond are easily attaining to stardom on a daily basis, contrary to the past experience when most of them got frustrated in the long run, hence would be compelled to fade out of the pathway to success.

Hence, the Nigeria’s young talent are enjoined to make good use of their Android/Smart phones, rather than deploy it for useless and fraudulent acts. They ought to equally be well orientated by the concerned authorities towards making them key into the needful. Also, massive awareness should be created.