InMobi, the world’s largest independent mobile ad network, has noted that Android will be the top global mobile ad platform by the end of the year. The company served 112.5 billion mobile advertising impressions across the globe, a growth of 22% over the previous quarter, and reports that smartphone growth is the primary driver, outpacing the growth rate of advanced phone ads by two to one.
Android continues to make a significant global impact, capturing an additional 1.9 share points in the quarter to reach 16.6% ad share.Nokia OS and Symbian OS continue to be the top performing mobile platforms globally, with 19.6% and 19.0% ad share respectively, although their market share has continued to steadily diminish.
| Top 3 OS Systems: % Share Available Impressions – Global | |||
| Quarter Ending April 2011 | Quarter Ending July 2011 | Pt. Chg | |
| Nokia OS | 20.8% | 19.6% | -1.3 |
| Symbian OS | 19.1% | 19.0% | -0.1 |
| Android | 14.7% | 16.6% | +1.9 |
James Lamberti, VP Global Research & Marketing, InMobi, comments:
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“Given Android’s ongoing growth around the globe, it’s not surprising to see Google announce its strategic move to acquire Motorola Mobility. At the current growth trends, Android is expected to become the top mobile platform in the ad ecosystem by the end of the year and Google is clearly protecting it from competitive threats with the IP assets of Motorola Mobility.”
InMobi is the world’s largest independent global mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi is a venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore. To learn more, please visit: www.inmobi.com