The news for a new, transformative, and massively advanced step forward in the world of artificial intelligence seems to come around too often to keep up. At one point, ChatGPT was changing everything, but all of a sudden, DeepSeek proved that a strong AI program can be made for a mere fraction of the touted Silicon Valley cost. Now, its growth has got several businesses, companies, and governments exploring how to utilize the tech.
In New Zealand, like many places in the world, the application of AI is being viewed as a way to revolutionize and streamline the economy. By 2030, it’s said in this report on the prospect of AI in New Zealand, the country wouldn’t face issues of a lack of skilled workers or productivity if AI is applied in force. Starting now at speed is what firms were told at the AI Blueprint for Aotearoa.
Immediate Boosts Offered by AI
Artificial intelligence can be applied across the board for many businesses, but one place where it can clearly show speedy results without altering entire systems is in website personalization. With its ability to take and analyze large amounts of different data points, AI can be applied to a website to enable it to produce personalized offers and even product showcases based on that user’s own purchases and website behaviors.
Many online businesses in the country already try to achieve something similar to this with their websites.
Dunder’s real money casino, for example, has a ‘recommended’ section that uses an AI recommendation system to show users games based on the pokies they play. Their ‘popular’ section dynamically displays New Zealand’s most played casino games, based on customer activity.
reported returning to a merchant that offered a customised shopping experience.
By offering accurate recommendations and promotions, customers can much more quickly and conveniently get to what they want, boosting conversion rates significantly.
Continually Developing the Tech
The idea of artificial intelligence has been around for decades – just look at a bunch of classic sci-fi movies from the 70s and 80s – but the way it’s evolved in the public eye over the last few years has been quite incredible. Yet, as it stands, AI isn’t being trusted by many New Zealanders. In fact, in a report from CFS, a survey revealed that only 45 percent of respondents completely or somewhat trust AI when used as an agent for financial services.
It’s a percentage that invites skepticism, especially when compared to the global average of 54 percent completely or somewhat trusting AI agents. A lot of this will be down to customers having the preference for speaking to trained professionals – especially when it concerns their money. However, the next frontier that’ll blur those lines is already in the works, being hailed by Nvidia as Agentic AI, which could solve complex problems of multiple steps.
As AI continues to develop and become more widely accepted, its applications will only grow. As it does, the tech will certainly offer a boost to productivity and, eventually, help to forge more skilled workers.