I just sent a piece to my editor in Harvard Business Review on the single African currency policy, trade treaty, and African development, linking all to China of about 40 years ago. Yes, a writing that actually takes my time because every word matters. When CEOs, students, policy makers, etc read the world’s most trusted business publication, they want clarity from authors. With translations into languages and many reading, with some swearing that Harvard explained it this way, and it must be true, you have no margin for error.
Three months ago, I went into a Board meeting to help on strategy only to see a whiteboard with a cut-out of my article on perception demand. The Chairman said, forget the PowerPoint, let’s discuss this paper for this company! Then, we went into the mechanics of growth and the engineering of the acceleration of customer perceptions bounded within industries and territories.
It is a fascinating piece.
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Hello sir
My name is Shombrita Ghosh. I have spent majority of my life in Africa (Nigeria to be precise). I finished watching your views about going beyond consumer needs and I enjoyed every moment for the same. Thankyou for sharing the same.
Awesome – Thank you for the feedback. Good evening.
Thank you Prof for this great insight!