A Lesson on Growth Innovation – Soulmate Industries Nigeria

Just opened my Yahoo and saw this promo from Amazon. Yes, Soulmate’s haircare product is one of Amazon’s top picks, and it is pushing that message to American customers. It remains like yesterday when we encouraged Soulmate Industries, led by our big FUTO Alumni, Chief Ndukwe Osogho-Ajala, to go global. Soulmate Industries is Africa’s largest indigenous haircare brand.

The products are breaking sales records on Amazon, demonstrating that when you take care of your hair, that additional soul mate of beauty arrives.

Soulmate was the first corporate client which signed up when we began Tekedia Mini-MBA and more than 100 of its staff have co-learned with us. A key focus on the Growth Hour was “This Product Has To Be Everywhere”. They executed the playbook, and I know so because Amazon is promoting this African brand as one of its Top Picks. #thinkBIG

Comment on Feed

Comment on Feed  A bank stole my idea when I pitched it to it

My Response: Even though I do not know the bank which did this, I can assure you that nothing is new. The idea you pitched possibly came from somewhere. If you share it, we will share where someone has done it. Personally, I post my own business ideas on my blog. Anyone is free to pick. 

To win in the market, the difference is execution because nothing is really new (Sure, that is not to say you do not protect IPs or ideas). So, I will suggest that you TAKE ACTION and build. We tell our startups to go to events and tell people what they do so that they can get help. Some cannot even tell their staff their visions because they could be “stolen”. 

Focus on execution; and do not pitch banks. Rather, take a product to them and ask for partnerships. 

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