3AL is a personalized business networking portal, where individuals can buy and sell online. Consider it a social network like Facebook with e-commerce capability like eBay. That is why they use the slogan “Make Money, Make Friends”.
It remains to be seen how these companies that continue to build business models on the web will make money in Nigeria and become really big companies. The simple fact is: Nigeria does not do much online because the payment system is still primitive. But anyone that figures it out will see immense opportunities in the nation.