Despite all the denials, Etisalat Nigeria on Thursday has re-branded. Etisalat Nigeria is now history, just as we had Econet, Celtel, etc.
At end of a management meeting of the telecom firm in Lagos, 9Mobile was adopted by the company as the new brand name, reports Premium Times.
The embattled Etisalat Nigeria on Thursday rallied to move away from the shadows of its troubles by taking a new brand name. At end of a crucial management meeting of the telecom firm in Lagos, 9Mobile was unanimously adopted by the company as its new brand name….
EMTS Vice President Regulatory and Corporate Affairs, Ibrahim Dikko, had weighed in with an explanation that the company had a valid and subsisting agreement with its former parent company, to continue using the Etisalat brand regardless of the recent restructuring of the Company.
Mr. Dikko gave a hint as to what the new name of the company could be. He recalled that at the launch of EMTS in Nigeria in 2008, “0809ja” was adopted, to affirm the “Nigerianness” of its origin and the company’s sphere of influence.
Following Thursday’s announcement of the new brand name, PREMIUM TIMES learnt all staff of the company nationwide were sent notices of the change of name. The company’s new name is yet to be unveiled officially to the public. Early this week, Mr. Dikko said the new brand name would not affect the company’s operations.
New chief executive, Boye Olusanya said the new management was mandated to ensure the business was run as profitable venture.
“What is most important now is to ensure the business runs and meets its obligations. We will focuss on getting the company back on track as soon as possible,” he said.
Recall few days ago the firm said that it would not re-brand. Today, it just did so.