Category: Perspectives

The Psychology of a Price Tag

  Marketing is a great profession. The bests in the field understand how to present their product offerings to customers to get them buying. Irrespective of the quality of the product or service, a very poor marketing campaign could be…

It is October 1 2080; Ken’s parents have just renewed their marriage contract which expires every five years. This is the seventh time. Everyone is happy and they have reasons.   Two years ago, Ken was hospitalized for a severe…

Something very unusual happened on April 1, 2011. Loy Okezie got me with his April fool jokes. I believed them – 100%. At around 6am Boston time, I read that Encipher – one of the local tablet players in Nigeria…

A startup health and wellness company was looking for young graduates to hire. They wanted people that have natural interests on wellness – eating right, exercising often, with positive attitude. What did they do? They asked for the usual resumes,…