What is Customer Discovery?[i],[ii] We are now three chapters deep intoThe Startup Owner’s Manual – a recently published book by Steve Blank and Bob Dorf[iii]. You can catch up by reading Chapter 1, and Chapter 2. You can also read the main precepts of the Customer Development Manifesto here. Why does it make sense not to invest enormous amounts of energy, time and other resources working on a fully baked business plan when [...]






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