Category: Entrepreneurship

A Note on Viral Marketing – Part I: What is it?

Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing…
What is Robotic Process Automation (RPA)?

A typical software ‘robot’ is an application that has the ability to share and assist in the activities of a human interacting with a computer system. The software robot works on the user interface (UI) in a similar way as…
…So, What Exactly Is A Startup?

There are certain buzzwords in information technology that can get quite confusing. One very good example is the term ‘Web 2.0’. Can anyone actually give a short, one or two-sentence definition of the concept of ‘Web 2.0’?   The word…