The Future Utility

Meet Samantha Samantha lives in Chicago and owns an electric car. One of those fancy ones. We’ll say she owns a Tesla. Sam is considered as a ‘node‘ on the future electricity grid (with a card and a mobile app…
Mobile Engagement; Utility’s Achilles Heel

Why can’t I split utility bill payments with my roommate? asked a friend who runs a consumer web business about a month ago. I had excuses but not much in terms of an actual response. His question got me thinking…
Nest: The Missed Opportunity (aka Products vs Platforms)

I once applied for a job at Nest. It was for Head of Energy Partnership and the role was to sell retail electricity providers on the benefits of subsidizing thermostats for retail electricity customers. Unlike providing subsidized thermostats to utilities for their…
A Tip For ReThinking Career/Life

There’s a design principle called the Figure-Ground relationship. It’s a simple concept that we see everywhere; some elements of an object are perceived in focus (figure) and the rest of the elements (ground) are just within the perceptual field. You’ve seen…