How Elon Might Be Screwing This Up…

The image above?—?Elon Musk and the three prongs of his sustainable energy future (generation, storage and transportation)— is from Tesla’s staged Solar Roof announcement on Friday evening. It’s an image that scares a lot of traditional utilities, the assumption being…
Nest, The Software Glitch & Failing At Your ‘Jobs-To-Be-Done’

Clayton Christensen developed a framework for product positioning called ‘jobs-to-be-done’. Essentially ‘consumers usually don’t go about their shopping by conforming to particular segments. Rather, they take life as it comes. And when faced with a job that needs doing, they…