Brilliant 9Mobile Branding Decodes 9ja: Speaking to “Normals”, Not Just “Geeks”

Brilliant 9Mobile Branding Decodes 9ja: Speaking to “Normals”, Not Just “Geeks”

9Mobile telecom, former Etisalat Nigeria, has unveiled its new corporate brand identity. It is a brilliant masterpiece. I have learnt more about ‘9ja” from this re-branding process.

9 is significant with nature, the start of life, time of birth. from our entry into the market 9 years ago to our evolution 9 years after, we are still 0809ja.

we are here for you, rebranded for you because it is all about you.

yes, we previously made things “easy”. now, we just want to do “more”

The #4 telecom operators keeps the ‘9janess’ by making us to understand ‘9’ by helping us to understand ourselves. We talk of 9 many times in Nigeria, now someone has decoded 9 for 9ja people.

9 is significant with nature, the start of life, time of birth. from our entry into the market 9 years ago to our evolution 9 years after, we are still 0809ja.we are here for you, rebranded for you because it is all about you.9 stands for speed, quality, excellence. if you’re looking to the future, you find it with 9.9 gets you talking more, doing more, achieving more & living more

9 stands for speed, quality, excellence. if you’re looking to the future, you find it with 9.

9 gets you talking more, doing more, achieving more & living more

This is brilliant. It is a well released introduction and it is awesome.

Lesson Here

Etisalat is speaking to the normals, the simple people in Nigeria, not just the geeks. It is giving us a reason to connect and join the 9ja party. This is appealing, and shows how a firm can speak to the ordinary people, not just the techies and geeks. They have kept it simple and they have connected to the ordinary people. Good job 9Mobile.

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