Toyota Is Global Top Car Brand

Toyota Is Global Top Car Brand

According to a new study by global brands agency Millward Brown, Toyota is the global top car brand in 2011

 

Toyota rebounded 11 percent in brand value, demonstrating the resilience of strong brands. Lexus remained America’s top-selling luxury car. To reassure the public following the recall of almost 8 million cars with a potential uncontrolled acceleration problem, Toyota introduced an extended warranty. A panel of NASA experts exonerated Toyota in early 2011, finding that driver mistakes were responsible for most of the reported incidents. Toyota increased sales by 8 percent to 8.4 million cars worldwide in 2010.

 

The studies are powered by BrandZ, the world’s largest, most reliable and comprehensive brand analytics and equity database. Conducted by Millward Brown for exclusive use by WPP group companies, the study has  been running for thirteen years and includes more than 1 million in-depth consumer interviews about over 7,000 brands in 30 countries. The commentary on this page focuses on two key studies that rely on the BrandZ database to examine salient trends impacting brand value today.

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