While mobile printing might seem like the ideal solution for today’s mobile worker, the idea sounds better on paper than it does in practice. The reality is that the mobile printing landscape is very confusing for the end-user. There are different solutions for different mobile operating systems, printers, and file formats. Some solutions require a computer, some necessitate cloud storage, and there are some that require specific apps. With so many different types of mobile printing offerings available, it is no wonder that most mobile users do not print from their mobile devices.
In an InfoTrends survey of mobile knowledge workers, many users revealed that they do not print from their mobile devices because they do not understand how to do so, or believe that their mobile device is not able to support printing. One of the greatest opportunities for print solution providers is to offer education to end-users about the abilities and benefits of mobile printing. As the world becomes more mobile, there will be an increase in the number of people telecommuting and working in non-traditional locations. It is no longer a given that people have access to a networked computer or printer. Without education, the benefits of print are likely to become less obvious to mobile workers. Vendors should ensure they communicate scenarios where mobile printing can improve productivity in the workplace.
[Source: Press Release]