Canalys has released the results of a recent App Interrogator survey of the top paid-for and free apps from the leading consumer app stores to clients of its App Store Analysis service. The survey reveals that the top paid-for Android apps are priced dramatically higher than those on iOS for the iPhone.
In the US, to purchase the top 100 paid-for apps in the Android Market would cost $374.37 – an average of $3.74 per app – more than 2.5 times the cost of the top 100 paid-for iPhone apps. The top 100 iPhone apps would cost $147.00, or $1.47 on average per app.
A narrower focus on just the top 10 or 20 downloaded paid-for app listings reveals the same striking disparity in pricing. The top 10 or 20 Android paid-for apps cost, on average, $3.47 or $4.09 each respectively, compared with $0.99 or $1.04 respectively for the top 10 or 20 iOS paid-for apps. A similar picture was also seen in all five countries surveyed (Germany, India, Singapore, the UK and the US), though the Indian and Singaporean Android Market listings are not truly localized.
The survey shows that 82 of the top 100 paid apps in Apple’s US store are priced at $0.99, against just 22 in the Android Market in the US. But with iPhone users increasingly familiar with in-app purchases, there are further options available for monetizing iOS apps beyond the initial payment. Having downloaded, installed and used low-cost apps, consumers will be more willing to pay additional sums for extra content, levels or add-ons for apps they like, than to pay a greater up-front sum for an app of unknown quality.
The Canalys App Interrogator, comprising snapshot surveys and analysis of the leading app stores, is an analytical tool within the company’s App Store Analysis service, which is new for 2012. It provides valuable data and insight on the top downloaded and purchased apps across different countries and stores, including pricing trends, top developers/publishers and user preferences for different app categories.