Vodafone has enlisted the help of Star Wars character Yoda to help promote its newest customer service, RED Box.

Vodafone RED Box makes it easier for customers to set-up their new handsets, by automatically transferring the content from their old phone onto their new phone. All customers need to do is visit a store with both mobiles and “in minutes” staff will have transferred contacts, photos, videos, music and more using the Real-time Exchange Device.

Enjoy the video below.

New Vodafone UK TV ad featuring Jedi Master Yoda. The ad focuses on RED Box, a service that automatically transfers contacts and content from your old phone to your new one. Yoda tries to use his power to help a couple with the daunting task of transferring numbers to the husband’s new smartphone, but, he soon realises that the Force is not needed, as Vodafone’s new RED Box service has already solved the problem.

The TV spot has been produced by a team at Lucasfilm’s renowned San Francisco-based visual effects facility ILM (Industrial Light & Magic), with Tom Kane voicing Yoda’s CGI character.