Webtrendsng reports that Nairalist has suspended new posts in its classified ad platform. Apparently, the marketing power of Dealfish has moved most of its customers, and for the owner, it is no more a viable business, at least for now. This may not be a bad strategy as the Founder, who also owns the popular Nairaland can now focus on his money maker and leave Nairalist. Yet, he may come back and try to see how he can compete in this already crowded commoditized business space.
Of course, there may be an internal arrangement for him to exit the space since the major advertiser in Nairaland is Dealfish, the very company that crunched his other pet company. So, there are many things we do not know. It could be he had been paid to exit the sector.
Nairalist.com a Nigerian classified ad platform launched by Seun Osewa, the founder of Nairaland, the second most visited Nigerian site. The site is more or less a pioneer as the number of classified ad website increased from almost nothing to hundred in space of 2 years. At a point, dealfish.com.ng, current leader in the space (with aggressive marketing) offered to acquire nairalist.com before the platform was launched but the offer was rejected.
Nonetheless, suspending new posts may not be the right approach as that will even make the few remaining customers to exit. He can just leave the platform open since it does not necessarily require much maintenance. Of course, he knows better. With highly funded and usually venture backed firms from South Africa, Nigerian web companies must be ready to compete. It is good for the continent as that is the only way we can grow and challenge Silicon Valley in the digital ecosystem.